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Mitch Randall

ChildLikes, Inc.

1695 Denison Cir

Longmont, CO 80503

(303) 651-1923



Remote Power Transfer - the end of batteries!


Batteries not included

The average consumer of throw-away batteries uses 30-50 batteries a year. In the U.S. alone, 2.9 billion batteries are thrown away each year. Alkaline batteries are the largest segment of the battery market, with extremely high levels of purchases. In fact, the average household buys as many as 90 alkaline batteries a year.

As advances in batteries become available, manufactures design better and more power hungry products to match – at no additional manufacturing cost! But the consumer and the environment ultimately pays the price.


A set of 4 alkaline batteries costing $2.74 has a capacity of about 0.0171 kilowatt-hours. This corresponds to a cost of $160.23 per kilowatt-hour! In contrast, residential electricity costs about $0.06 per kilowatt-hour!!!  Batteries are about 267,000% more expensive per kilowatt-hour than household electricity!!!!!  Most consumers don’t realize that the amount of power actually consumed by a battery-powered product is actually miniscule.

Cost of ownership

Take as an example a typical RC car costing $19.99. Before leaving the store, the consumer (you!) will have also purchased 4 AA batteries at a cost of $2.74 and a 9V battery at a cost of $2.45 (they come in a pack of two for a total price of $4.89) for a total of $5.19 worth of batteries. That is more than 25% of the cost of the product spent before you leave the store!

The RC car might typically run for approximately 30 minutes of operation before the batteries need to be replaced. Presuming the toy was well built and exciting, it would hopefully see 2 to 3 hours of operation in its lifetime. That corresponds to 5 additional sets of AA batteries totaling $13.70 of additional expense.

All tolled, the real cost of purchasing this particular toy was $38.88, or nearly twice the apparent retail cost of the toy!

Many products sold with batteries included use low grade, low energy carbon type batteries as a marketing ploy. These batteries will often perform poorly and need to be replaced promptly. It is not uncommon for these manufacturers to install the very type of battery they recommend against!

The Environment

In the U.S. alone, 2.9 billion batteries are thrown away each year. Attempts have been made at improving the ability to recycle batteries. However, environmentally beneficial and cost-effective recycling technologies are not universally available. In fact a study that analyzed various battery-recycling programs indicated that overall these programs may be more detrimental to the environment than simply throwing the batteries away.

Battery Dangers

If not properly cared for, batteries pose a danger to unsuspecting consumers. If left unused in a product for an extended period, batteries can leak and ruin expensive products. Damage to or mishandling of alkaline batteries can cause the potassium hydroxide to leak out of the battery cell, which could result in severe chemical burns. And batteries can pose a serious danger if disposed of in a fire, bursting like a bomb, spewing hot, caustic chemicals in all directions.

An alternative

Consumers are certainly aware of and frustrated with these problems, but to date there has not been a practical alternative. Consequently consumers would rather not look at the details when there is no hope in sight for an alternative.

However, a line of Battery-Free™ products would have great appeal. Informed consumers would gladly pay a slightly higher initial product cost if the overall cost and hassle of the product were significantly reduced. In addition, environmentally conscious consumers would be delighted.


Did you know that consumers spend $10.7 billion on batteries annually in the US alone?


Did you know that batteries supply electricity at a cost of $160.23 per kilowatt hour? Compare that to household electricity at $0.06 per kilowatt hour!


Did you know that over the lifetime of a typical RC car the batteries will cost as much as the car? 



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